Music video final idea

How to: Analyse

There are many elements to look for when analysing a music video.

The main 4 are: Camera, Editing, Mise en Scene and Sound

Camera - The elements of camera work that are important to us are the angle it is shot at and the movement of the camera during it. The angle of the shot is important as many different angles represent different things, for example a close up normally gives us a good representation of emotions within the music video. A establishing shot is usually to show a large area that is being used in the video to give us a perspective of where everything is. 

Editing - The pace of editing is very important in different music videos depending on the style. A narrative style music video will have fast paced editing to keep the audience entertained and the music video flowing. Slow paced editing would more commonly be used in a performance style music video to give the audience the feeling of actually being at the performance giving a less disjointed feel.

Mise en Scene - This is important when looking at the representation of the people in the music video. Are they stereotypical? Or do they break the stereotype? Costumes are very important when it comes to representation. In the rap genre girls are usually scantily clad and men are commonly represented as pimps - very rich, very well dressed and have women littered around them. 

Sound - Although most of the sound comes from the sound track of the song, in a performance style video you will quite often have the music coming from the actual video and not overlaid in post production. Also you will have the diagetic sounds of the screaming fans. Lip sync is very important for the video to flow efficiently, if the words do not match what the person is saying on screen then it makes the video look badly edited and cheap. 

Analysis

This video for Foo Fighters "learn to fly" has a great array of all aspects to pick up on whilst analysing.
Example:
Mise-en-scene
The theme of this video is a plane journey in which the pilots are drugged and fall asleep and the members of the band have to take control of the plane and land it safely. Because of this it is obvious that they use typical plane dress as pilots and as air stewards. The set used utilises the look of the inside of a plane which works well as its set on a plane. All the pieces of set and props work very well in the video.

Different types of music video: Performance, Narrative and Concept.

Performance
Performance videos are music videos in which the band or artist are performing live either to an audience or directly to the camera. Many rock and pop artists chose performance videos because they are good publicity as they include the faces of the artists or artist. Example:



Narrative
Narrative videos are music videos that follow a story line almost like a short film. The majority follow the lyrics of the video, as a visual representation of them. They tell a story as the lyrics do as well. Example:

Concept
Concept music videos are videos that follow a certain concept or trend such as a certain visual effect with no coherent story line or majority performance. Example:

David Slade Director Bio

David Slade:

A British film and television director working on such projects as:

• Hard candy (2005)
• 30 Days of night (2007)
• The twilight saga: Eclipse (2010)
• Breaking Bad (tv)
• Hannibal (tv)

He has also directed many music videos such as:

• Muse: Hyper music, feeling good

System of a down: Aerials

Stereophonics: Mr. Writer

Music Labels - Miss Gilles Hw

Sony Music Entertainment (SME) - Major record label

• American record label owned by the Sony Corporation of America and is one of the 'Big Three' major record labels including the Universal Music Group and the Warner Music Group.
• Some artists signed to the label include - Aerosmith, AC/DC, Beyonce, Taylor Swift and many more.
• Has a yearly revenue of around $5.5bn.

Iamsound Records - Minor record label

• Los Angeles based independent record label. Aims to promote its local indie pop genre but has signed many successful British artists including Florence and the machine, Little boots and Charli XCX.

Goodwin 7 - homework

The Goodwin 7-

1. Music videos demonstrate certain genre characteristics.
2. There is a relationship between lyrics and visuals.
3. There is a relationship between music and visuals.
4. The demands of the record label will include the need for lots of close ups of the artist.
5. The artist may develop motifs or iconography that recur across their work.
6. There is a frequent reference to the notion of 'looking' and particulary voyeuristic treatment of the female body.
7. There are often intertextual references - mostly to film, television and popular culture. 

The video for Without me by rap artist Eminem includes many of the Goodwin 7. The entire video is focused around the artist which falls in line of lots of close ups of him. Throughout the video women are generalised as a sex. The video begins with the artist waking up in bed next to two barely dressed women showing the sexualisation of women. There is a strong relationship between visuals and the lyrics throughout the song. There are lots of references to television within the video along side lots of other popular culture references.

twisted sister - were not gonna take it video review homework

We're not gonna take it was a single released by the rock group Twisted sister on April 27th 1984. The video was filmed after the singles success in mainly the U.K and the U.S.A as well as other countries around the world. The video depicts a young boy standing up to his essentially abusive father and was at first very controversial for the depiction of what they thought was the standard American family. The video shows the young boy being yelled at by his father and standing up to him stating "I wanna rock" whilst strumming his guitar blasting the father through the window whilst the young boy transforms into the bands lead singer, Dee Snider. Dee snider then runs around the house transforming the rest of the family into members of the band, who now go after the father singing along with the lines "we're not gonna take it".

It was controversial and even led to the creation of the Parents Resource Music Center who fought for  explicit content labels to be put on any music cassettes, cds or records. Although there was controversy the video was famed for its originality and filming style. Almost to be based around traditional American tv houses it showed the possibly wrong side of America that they wanted other countries to see, as well as reflecting back Dee Snider's own relationship with his father.