Thursday, 19 June 2014

Goodwin 7 - homework

The Goodwin 7-

  1. Music videos demonstrate certain genre characteristics.
  2. There is a relationship between lyrics and visuals.
  3. There is a relationship between music and visuals.
  4. The demands of the record label will include the need for lots of close ups of the artist.
  5. The artist may develop motifs or iconography that recur across their work.
  6. There is a frequent reference to the notion of 'looking' and particulary voyeuristic treatment of the female body.
  7. There are often intertextual references - mostly to film, television and popular culture. 


The video for Without me by rap artist Eminem includes many of the Goodwin 7. The entire video is focused around the artist which falls in line of lots of close ups of him. Throughout the video women are generalised as a sex. The video begins with the artist waking up in bed next to two barely dressed women showing the sexualisation of women. There is a strong relationship between visuals and the lyrics throughout the song. There are lots of references to television within the video along side lots of other popular culture references.

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