Strengths
- The variation of shots is widely spread which I really like, that he has used so many different shots and it gives the video a lot of variety.
- He has suited the music and lyrics well to his video, applying them throughout. Watching the video feels like listening to the song.
- The video has lots of character and you can tell all his actors were enjoying themselves, which I think adds to the video because his song is very happy one.
- The video contains both performance and narrative, which works well and adds depth.
Weaknesses
- The people playing the music aren't musicians and don't know how to play the instruments which I think lets down the video a little because it looks as though they are faking it as well as being out of time with the song.
- The video feels at times that it was a bit unplanned and decided on in the last minute. Sometimes it worked, other times it didn't.
- There were occasional points in which the editing was a bit off which didn't fit in with the song so took away from the song.
- At points there wasn't enough development, for example in the car. A bit to much of the video was spent in the car and got a little bit boring at points.
- For such an upbeat song I think that the editing was a bit to slow paced.
More negatives than positives ... I see how it is ;)
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